Digital marketing and SEO

The beauty of digital marketing is that it can be tailored to any size of budget and we can work together on a wide range of digital marketing and online advertising solutions for your business.

Digital Marketing, SEO and Online Advertising Services

Using my extensive experience and the latest analytical tools I can project traffic levels and recommend the most appropriate online advertising and marketing techniques to attract the traffic you want on your site.

Search Engine Optimisation Support from Burnett Design

SEO or search engine optimisation can seem like a dark art but it isn’t as mysterious as it first appears. When optimising your website, I’m aligning all of its elements to the recommendations and standards set by the leading search engines such as Google and Yahoo. The result of good optimisation is increased visibility in the search engine search result pages and increased traffic to your website or blog.

I follow a basic SEO strategy and then stick with the belief that content is king – focussing on creating valuable, engaging, fresh, and unique content that is appealing and relevant to web users and ticks all of the criteria required by the search engines.

I also work on keywords, which still play a major part in SEO – the key terms remain as the prominent elements of SEO as they are the very words that web searchers use to get to the websites they want to visit. As part of a SEO Strategy, keywords can be monitored to ascertain your particular search engine ranking for any given keyword group. From this data, along with website analytics, I can determine how well keywords are performing and work improvements into a wider strategy:

  • Generating a list of targeted keywords for your website
  • Generation of longtail keywords specific to your audience
  • Monthly SERP reporting
  • Backlink analysis
  • Sitemap generation and indexing
  • Google results and data advice

Digital Marketing – My Skills

HTML Email Marketing

Email newsletters are an incredibly cost effective way to keep in touch with customers and prospects. Working with the main email systems, MailChimp and Campaign Monitor, I can create fully branded, flexible templates which are easy to edit and compile each time you need to send. Alternatively, I can code, design and create bespoke emails for each campaign that you have planned.

Social Media Branding

Social media has become one of the most popular mediums for building a loyal and active brand following. It’s easy to let your brand slip when the medium is so quick and immediate, which is where I come in – I can create branded pages on social media platforms such as Twitter and Facebook, and I can create regular visuals and text-based content to populate your accounts and keep your communications momentum going online, without compromising on your visual identity.

Pay Per Click Advertising

SEO can take a number of months to reap results so Pay Per Click advertising is the perfect way to fill in the gap and build traffic levels quickly and effectively. Talk to me about PPC advertising campaigns where your budget is carefully managed and the resulting traffic is high-quality and relevant, resulting in more enquiries and sales.