The brand has a strong use of black and white imagery with a distinctive rectangle of transparent brand colour reinforces the brand throughout this design. Clean simple imagery, offset on white backgrounds reflects the clean and clear approach of the company philosophy and creates a distinctive and original look.
The rectangular blocks and squared edges taken from the original logo graphic style.
The images have been chosen to be positive and represent personal emotions which is also highlighted by the transparent colour layer.
Photography representing human feelings and individual experience which has a strong emotional impact by using faces and expressions to create a personal connection and to reflect the brands caring and individualist approach to clients.