The client: Sagars Accountants are a national award-winning accountancy firm based in Leeds. The ethos of their 100-strong team is that their advice and support is unique to each individual. The needs of the butcher, baker and candlestick maker, will be different to those of the lawyer, farmer and professional sports star.
The brief: To re-brand Sagars Accountants. The focus for this team of award-winning accountants was to showcase the wealth of experience in their team. I advised on a photography direction and photoshoot to achieve this, placing their people at the heart of the brand.
The new brand is simple and clean. It showcases a balance of the experience of this large professional organisation, combined with their friendly ethos and individualism. The look and feel has been applied to in-house marketing materials and is used by Sagar’s Directors for pitches and presentations.
Visit the website at www.sagars.co.uk
Services: Branding. Graphic Design. Design for Print. Development of Marketing Materials.