The client: Windermere Suites are an award-winning boutique bed and breakfast in the heart of the English Lake District. Their 5-star status means that their customers can relax in sheer luxury. A short walk from this boutique hotel leads you to panoramic views over one of the Lonely Planet’s top UK attractions: Windermere.
The brief: Windermere Suites had an online presence with an established 3rd party hotel booking system. My brief was to create a bespoke website to take advantage of this existing booking system and allow for SEO to encourage more visitors, with the objective of driving more overnight stays at the hotel.
I worked closely with their in-house marketing team to develop Windermere Suites’ bespoke website, which reflects their personality as a luxury bed and breakfast for those searching for a romantic getaway in the heart of the Lakes.
This inspirational visit driving content sits seamlessly alongside their bookings system, making the user journey as easy as possible for the customer.
The new website was optimised for search, SEO. In terms of ongoing SEO, this business operates in a competitive tourism market and keywords linked to the Lake District are very popular. I advised their in-house marketing team on a longer-term SEO strategy, which focusses on long-tail keywords that will push Windermere Suites to the top of Google and other search engines.
Visit the website at: www.windermeresuites.co.uk
Services: Website development. Website Design. SEO.